Product endorser

Celebrity endorsements are a popular way for marketers to promote their brands, products, and ser...

The stars of these spectacles are the bulls, who get top billing and stand to gain fame and statu...

The purpose of this study was to investigate if the presence of a congruent product-endorser matc...

someone, especially a well-known person, who appears in an advertisement saying that they use and...

In advertising, an endorsement is a public statement that someone makes in support of a specific ...